Olive Young Is Now at Sephora: 19 K-Beauty Brands to Know in 2026
The Korean beauty retailer has officially landed at Sephora with a curated edit of 19 brands. Here is what launched, which names deserve your attention, and how to shop the collection by skin concern—not by hype.
Yes—Olive Young is now at Sephora, but this is a curated K-beauty edit rather than a full Olive Young store. On August 20, 2026, 19 Olive Young-selected Korean beauty brands launched at Sephora.com and in more than 500 U.S. Sephora stores. Assortments can vary by location, and some products may be online-only.
What exactly launched at Sephora?
Sephora and CJ Olive Young announced their U.S. retail launch on August 20, 2026. The first activation brings 19 Olive Young-curated Korean beauty brands to more than 500 Sephora stores nationwide and to Sephora.com. A dedicated Olive Young K-Beauty space also opened at Sephora’s Times Square flagship in New York City.
This matters because Olive Young is not simply another brand entering Sephora. It is South Korea’s largest health and beauty retailer, and its merchandising team helps shape which formulas, textures, and categories become visible in the Korean market. Sephora is effectively importing part of that discovery system for American shoppers.
For U.S. shoppers, the biggest change is access: more Korean formulas can now be sampled in person, purchased without international shipping, and returned through a familiar retailer. For K-beauty brands, the partnership offers a path from Korean popularity to mainstream U.S. distribution.
The 19 Olive Young K-beauty brands at Sephora
The official list is alphabetical, but shopping is easier when the brands are grouped by what they do best. Product examples below reflect the Sephora assortment checked at publication; stock and store availability can change.
Abib
Know it for: toner pads, masks, and straightforward daily skincare. In the Sephora edit, the Glutathiosome Vitamin C Toner Pad targets dullness and uneven-looking tone.
BANILA CO
Know it for: cleansing balms. The Clean It Zero Best of Balms Trio is an easy introduction if you wear makeup or water-resistant sunscreen. Fragrance-sensitive skin should check each formula.
beplain
Know it for: mung bean-based cleansing and pore care. The Mung Bean pH-Balanced Cleansing Foam and Pore Tight-Up Serum represent its gentle, texture-focused approach.
FATION
Know it for: blemish-prone and sensitive-skin care. The Rapid Calming Toner combines 2% PHA and LHA with cica, panthenol, and ceramide support.
FULLY
Know it for: wash-off masks and hybrid cleansers built around rice or green tomato concepts. The Rice-Dough Mask Cleanser combines cleansing, gentle texture care, and barrier-supporting ingredients.
ma:nyo
Know it for: cleansing oils and ingredient-led skincare. The Pure Soybean Cleansing Oil is a strong starting point for a double-cleansing routine.
MENOKIN
Know it for: quick bubble masks. Its 30-Second Quick Bubble Mask range offers targeted options for moisture, pores, and firm-looking skin with a playful format.
WHIPPED
Know it for: whipped mask-cleansers with sensory textures. Mugwort Tea Tree suits oily or blemish-prone routines on paper, while Strawberry Vanilla focuses on hydration and radiance. Check fragrance and essential oils if reactive.
Arencia
Know it for: distinctive textures and brightening-focused formulas. Sephora’s edit includes the Holy Hyssop Brightening Sheet Mask and Vitamin C Booster Shot Cream.
Cell Fusion C
Know it for: sunscreen. Aquatica UV Defense and Laser UV Defense SPF 50 are the key entry points, but always read the exact U.S. label rather than assuming it matches a Korean-market formula.
make p:rem
Know it for: minimalist comfort care. The Inteca Advanced CICA Soothing Cream is positioned for sensitive, redness-prone, or acne-prone skin needing a simple moisturizer step.
S.NATURE
Know it for: squalane-centered hydration. Look at the Aqua Squalane sheet mask or the panthenol eye cream if dryness is your main concern.
Torriden
Know it for: lightweight hyaluronic-acid hydration. The DIVE IN 5D Hyaluronic Acid Serum is a logical first pick for dehydrated skin that dislikes heavy textures.
WELLAGE
Know it for: hyaluronic-acid formulas with barrier-supporting partners. The Real Hyaluronic 100 Cream adds ceramide and panthenol to the hydration story.
BIOHEAL BOH
Know it for: Olive Young-developed firming and slow-aging care. The Probioderm 3D Lifting Cream is the recognizable entry point; the NAD PRIZCELL Glow Power Serum offers a newer active-focused direction.
HEVEBLUE
Know it for: calming formulas with an ingredient-forward twist. The Salmon Caring Centella Cream pairs centella-focused care with salmon-derived PDRN.
REJURAN Cosmetics
Know it for: c-PDRN skincare. The Turnover Ampoule and Dual Effect Ampoule both list 0.5% c-PDRN, but their supporting formulas and intended routine roles differ.
SUNGBOON EDITOR
Know it for: ingredient-led masks and collagen-focused care. The Deep Collagen Power Boosting Hydrogel Mask is the viral-format option; the Silk Peptide EGF Ampoule is a leave-on alternative.
THOME
Know it for: compact, active-led slow-aging routines. Its CPR Triple-Synergy Serum combines retinal, peptides, and collagen-focused positioning, making it one to introduce gradually.
A PDRN label does not make every formula equivalent
Several brands in this edit use PDRN or sodium DNA, including REJURAN Cosmetics, HEVEBLUE, FULLY, and selected BIOHEAL BOH or WHIPPED products. The source, concentration, ingredient basis, and supporting formula can differ. “Contains PDRN” is a starting point for comparison—not proof that one product will outperform another.
Start with our PDRN ingredient guide, then see our comparison of Korean PDRN skincare products.
The PRAVIA shortlist: where to start by skin concern
You do not need to try all 19 brands. Choose one routine gap, then select the formula that fits your skin and tolerance.
| Your priority | Brands to check first | Why |
|---|---|---|
| Double cleansing | BANILA CO, ma:nyo | Balm and oil formats designed to dissolve makeup, sunscreen, and sebum. |
| Light hydration | Torriden, WELLAGE | Hyaluronic-acid-centered options with serum and cream textures. |
| Sensitive-skin comfort | make p:rem, S.NATURE | Cica, squalane, and panthenol-focused options; still check the full ingredient list. |
| Blemish-prone skin | FATION, beplain | Gentle exfoliation, sebum care, and light textures without building a harsh routine. |
| Firm-looking skin | BIOHEAL BOH, THOME | Peptide, retinal, and elasticity-focused formulas for gradual routine building. |
| PDRN curiosity | REJURAN, HEVEBLUE, FULLY | Different PDRN sources and formats make comparison more useful than chasing one headline number. |
| Sensory skincare | WHIPPED, MENOKIN | Mask-cleanser and bubble-mask formats make the routine more experiential. |
The smartest purchase is not necessarily the most viral product. Start with the category you already use consistently—a cleanser, moisturizer, or sunscreen—before adding a concentrated serum or trendy mask.
Should you shop at Sephora or Olive Young?
The answer depends on where you live and whether you value convenience or assortment. Do not assume that a U.S. product has the same price, gift set, size, or even identical formula as its Korean counterpart.
| Factor | Sephora U.S. | Olive Young |
|---|---|---|
| Selection | Curated edit; easier to browse | Broader K-beauty catalog |
| Best advantage | In-person testing, familiar delivery and returns | Korean launches, sets, and retailer promotions |
| Watch for | Store-by-store assortment differences | Shipping thresholds, delivery time, and destination rules |
| Best for | U.S. shoppers prioritizing convenience | Shoppers prioritizing breadth and Korean-market discovery |
Shopping during the current Korean promotion? Read our Olive Young Sale 2026 guide before comparing sets and discounts.
- Choose one concern. Hydration, cleansing, blemishes, or firmness—not all four at once.
- Read the full ingredient list. A calming headline does not guarantee a fragrance-free formula.
- Check the exact market version. Sunscreens, sizes, and sets can differ between Korea and the U.S.
- Add one new active at a time. This makes irritation and results easier to interpret.
- Patch test first. Popularity is not the same as personal compatibility.
The bottom line
Olive Young’s arrival at Sephora is meaningful because it gives U.S. shoppers a more direct route to brands that have already built momentum in Korea. The edit also moves beyond the most internationally familiar K-beauty names, introducing shoppers to brands such as FATION, FULLY, HEVEBLUE, MENOKIN, and THOME.
Still, “curated by Olive Young” should be treated as a discovery signal—not a guarantee that every product is ideal for every skin type. The best way to use this launch is to identify one routine need, compare formulas, and ignore the pressure to buy an entire viral routine.
The partnership is expected to expand beyond the United States to Hong Kong SAR, Singapore, Malaysia, and Thailand later in 2026, with the Middle East, the United Kingdom, and Australia planned for 2027.
Frequently asked questions
Is Olive Young available at every Sephora store?
The launch covers more than 500 U.S. Sephora stores and Sephora.com, but the exact brand and product mix may vary by store space. Some items may be available only online.
Is this the same selection sold in Korean Olive Young stores?
No. Sephora carries a curated edit. Korean stores and Olive Young’s online channels offer a much broader assortment, and sets, sizes, prices, or formulas can differ by market.
Which brand is best for a K-beauty beginner?
For a simple starting point, consider ma:nyo or BANILA CO for first-step cleansing, Torriden or WELLAGE for hydration, and make p:rem for a comfort-focused moisturizer. Choose by skin type and ingredient tolerance.
Are all PDRN products in the collection salmon-derived?
No. Sources can differ. Some products explicitly reference salmon-derived PDRN, while others use rice-derived or differently branded DNA ingredients. Check the product description and ingredient list if source matters to you.
Are these 19 brands exclusive to Sephora?
The partnership announcement does not state that every participating brand is exclusive to Sephora. Availability through other retailers can vary by brand and market.
Where can I shop the official Olive Young K-Beauty Edit?
Visit the official Sephora Olive Young K-Beauty Edit page. Check your selected store or delivery location for live availability.
What Is PDRN in Korean Skincare? Benefits, Uses & What to Know
Best Korean PDRN Skincare Products to Know in 2026
Olive Young Sale 2026: Best K-Beauty Deals Before September 5
- Sephora Newsroom — “SEPHORA Introduces OLIVE YOUNG-Curated K-Beauty to U.S. Consumers Beginning August 20”, August 4, 2026.
- Sephora — Official Olive Young K-Beauty Edit, assortment checked September 1, 2026.
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